Information about Archita Roy and ADC Jewelry Designs
ADC Jewelry Designs was set up in 2011 by Archita Roy, a corporate executive who morphed into a social entrepreneur.
After spending 20+ years in Corporate America and retiring as the Director of Strategic Planning for Sprint Telecommunications (a Fortune 100 company), Archita decided to take her hobby of designing and creating jewelry and turning it into a passion to help impoverished children in the villages and slums of India. 100% of the net sale proceeds of her uniquely designed jewelry are donated directly to the schools that take in hundreds of children off the streets.
Archita works directly with three schools/organization: The Hope Kolkata Foundation, Taracharan School and Ma Sharanam School in India. All three institutions work as instruments of change in the face of extreme poverty. These schools provide free food, clothing, holistic education, health care, spiritual guidance and recreation. Each child is saved from a horrendous future begging, rag picking, malnutrition, illiteracy, serious illness, premature death and brutal sex trade.
The Hope Foundation of Kolkata, India, HKF, has been doing an incredible job since 1999 providing shelter, food, education, healthcare and holistic childcare to both boys and girls of all ages. Hope strives to help the thousands of disadvantaged and vulnerable street children who are forced to live in some of the world’s most deplorable living conditions, often denied the most basic necessities of life.
This year it was recognized that India is the most dangerous place in the world to be a girl directing HOPE’s theme for this year. This also motivated Archita to focus on helping these beautiful, innocent yet very vulnerable girls through the efforts of Hope. In 2015 Archita’s focus is to raise funds to build a bigger and better facility/home for 80+ adolescent girls 13-18 years of age who are orphaned, abandoned or at high-risk. This Home will provide a holistic and integrative approach to all aspects of childcare covering shelter, health and nutrition and educational development.
Archita travels extensively and she sources very unique raw material. She spends hours designing a single piece which looks absolutely stunning when completed. Archita says she has her own eclectic style for creating her jewelry. She is an artist at heart and likes to play with color, texture, shapes and sizes of the gemstones she uses. Just like an artist who paints on canvas with a palette of colors, so does Archita. She creates neck art using colorful gemstones, metal pendants and beads and crystals for that perfect glitter. Some pieces are slender and elegant while others are big and bold. Some can be labeled as statement pieces while some are perfect for every day wear. Archita infuses each and every piece she creates with a lot of positive energy as she believes that she is doing inspired work and every time you buy and wear one of these jewelry pieces, you will be making a difference to the lives of children who are desperately in need of your help and support.
Archita was born and brought up in India. She came to the United States in 1975 after her marriage and has lived here ever since. After spending a lifetime in studying, working and bringing up children, she is now retired, living with her loving husband, a retired Professor. She and her husband enjoy the support of their two children and son-in-law and loves spending time with their 6 year old granddaughter and 16 month old grandson.
When asked why she started this endeavor, Archita told us in her own words – “At this point in life, one has to seize chances for self-reflection. In June 2011, I was in bed with a fractured leg. While reassessing my life, I realized how fortunate I was - I had good health, was financially stable and had a wonderful family to be proud of. However, I had this big void in my heart and felt the need to do something to help others. I always had a passion for fashion and jewelry - I used to make jewelry 20 years ago but never pursued it due to other priorities. Something in my heart told me to take this jewelry-making-passion to a different level. So here I am! With the incredible support of my family, I have been able to roll out this venture to a good start. I hope that all of you will support me and my worthy cause and truly reach out to these needy children in Omkareshwar and Kolkata”.
Visit www.adcjewelrydesigns.com and www.facebook.com/adcjewelry .
Archita’s Motto: ADORN YOURSELF WHILE HELPING A CHILD IN NEED!!!